Good things need marketing as well. It sounds so simple: tell us what you think. But is too often that what we're trying to communicate is lost in translation, despite our intentions. We say one thing, the other person hears something different, and this leads to misunderstandings, frustration, and unwanted conflict.
What is common for endangered species of salmon, urban gardening, homelessness? Social marketing.
There is a palpable tension in the conduct and implementation of social changes in the world among people who believe that marketing is a great evil, and those who believe that marketing can be used for good. This tension often occurs when planning programs, conferences, debates, or the allocation of resources. There is no need that anyone who works on solving social problems is an expert in social marketing. However, learning some basic marketing skills can contribute to their work.
Training "Through Social Marketing To Change" is intended for all of you who want to learn how to reach the largest possible number of supporters, so that all, but all, know who you are, what you do and why it matters.
Training "Through Social Marketing To Change" was held in Gornja Lastva, Tivat, 4 and 5 June 2016 and it gathered 28 participants.
Training was held by the team of platform "Liceulice", which represents innovative way of public interest advocasy, attractive, fresh and original way of communicating and advocating for social innovation, inclusion, anti-discrimination trends, human rights, different forms of civic engagement, social cohesion and citizen participation.
The training is held as part of the project StroNGO which aims to contribute to the development of stronger civil society in Boka Kotorska.
Lead Partner in the project StroNGO is Expeditio, while other partners are 4 organizations from Boka Kotorska region: "Nasa Akcija" from Kotor, "Urban Nova" from Herceg Novi, Cultural Heritage Association "Napredak" Gornja Lastva from Tivat and "Agora" from Budva.
The project was approved by the European Union IPA 2014 Civil Society Facility Montenegro.