socijalni marketingGood things need marketing as well. It sounds so simple: tell us what you think. But is too often that what we're trying to communicate is lost in translation, despite our intentions. We say one thing, the other person hears something different, and this leads to misunderstandings, frustration, and unwanted conflict.

What is common for endangered species of salmon, urban gardening, homelessness? Social marketing.

There is a palpable tension in the conduct and implementation of social changes in the world among people who believe that marketing is a great evil, and those who believe that marketing can be used for good. This tension often occurs when planning programs, conferences, debates, or the allocation of resources. There is no need that anyone who works on solving social problems is an expert in social marketing. However, learning some basic marketing skills can contribute to their work.

Training "Through Social Marketing To Change" is intended for all of you who want to learn how to reach the largest possible number of supporters, so that all, but all, know who you are, what you do and why it matters.

Training "Through Social Marketing To Change" was held in Gornja Lastva, Tivat, 4 and 5 June 2016 and it gathered 28 participants.

Training was held by the team of platform "Liceulice", which represents innovative way of public interest advocasy, attractive, fresh and original way of communicating and advocating for social innovation, inclusion, anti-discrimination trends, human rights, different forms of civic engagement, social cohesion and citizen participation.

The training is held as part of the project StroNGO which aims to contribute to the development of stronger civil society in Boka Kotorska.

Lead Partner in the project StroNGO is Expeditio, while other partners are 4 organizations from Boka Kotorska region: "Nasa Akcija" from Kotor, "Urban Nova" from Herceg Novi, Cultural Heritage Association "Napredak" Gornja Lastva from Tivat and "Agora" from Budva.

The project was approved by the European Union IPA 2014 Civil Society Facility Montenegro.

 strongoEU logo

EXPEDITIO is a non-governmental organization whose mission is to encourage sustainable spatial development in Montenegro and SEE region through activity in the fields of sustainable architecture, cultural heritage, urban planning and through projects that encourage overall development of the civil society. Expeditio was established in 1997.



Expeditio portfolio

Reference EXPEDITIO issuu res

Here you can see Expeditio references.

We recommend

Heritage - Driver of Development
Cross-border cooperation project between Croatia and Montenegro

Citizens empowerment through creative actions in public spaces

Thinking culture as a factor of economic and social development

City Squares 
Revival of city squares in balkan cities - Tirana, Skoplje, Kotor
Gender and Space
Gender mainstreaming in spatial planning
Palaces of Boka Kotorska
Palaces in the municipalities Kotor, Tivat and Herceg Novi

Kotor for Children
Educational web site about Kotor for children and their parents

EXP publikacije1




odrziva skolal BANER

Film parking day



act banercic

Follow us

facebook twitter

Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.
Margaret Mead, anthropologist

No events

Messenger Codes make it easy to start conversations with our FB Page. To get in touch, simply scan a code using the Messenger app.

messenger code 184411208424347

Expeditio results


obecana zemlja1

press clipping banner

kotor festival