The Going Digital Workshop for Women in Business was organized by the EBRD Montenegro (European Bank for Reconstruction and Development) in Podgorica, on 27-28 September 2016. The workshop was attended by the representative of EXPEDITIO, Biljana Gligoric.
The topic of the workshop was Going Digital - Digital presentation of businesses. At the workshop, organized within the programme Women in Business, the participants had a chance to learn how to use their existing marketing knowledge in order to reach their consumers online, and how the understanding of basics of marketing can contribute to their success in online market competition.
The training was interactive, with exercises and real life examples leading from ideas of modern marketing to their best application in digital marketing. The training was suited to women in management positions. The training is divided into two, two-day training session. The first session was held on 27-28 September 2016, focusing on marketing, its importance and how to begin online presentation, while the second session will be held on 5-6 October 2016 and will focus on the practical application of digital marketing techniques.
Lecturers / trainers are:
- Jelena Ušljebrka, NLP Master Trainer and author in the fields of strategic planning, implementation and Internet marketing and communications; owner of the “Novista” agency for internet marketing, design and programming; founder of the organization “Fitness mothers”; specializing in strategy and planning, organization development, application of customized marketing and trainings
- Rade Tričković, Director of Httpool Ltd., lecturer and trainer at conferences and workshops dealing with Internet advertising, Internet economics, behavioral advertising and advertising via agents; one of the founders of the Interactive Advertising Bureau (IAB Serbia); consultant of leading regional websites; coach of advertising teams in companies, marketing agencies and publishing houses.
